From Bootstrap to Buyout: How We Sold Our Side Hustle to a Public Company
The Traffic Think Tank sale, told from the founder side of the table.
I founded and sold a company, then spent years running growth at scale in crypto's most volatile, heavily regulated markets. Now I'm building an AI-native, agent-driven growth org from the ground up. I'm back in the trenches with the team, doing what I do best.
The operating record
Right now I'm building a fully agent-driven growth org in crypto prop trading, at Breakout. Not a team that uses AI tools. A growth system where agents do the work a growth org used to throw people at.
Breakout, under Payward / since Feb 2026Essays
