Hi, I'm
Matthew.

Based in London, I lead, advise, and grow high-performing marketing teams. My skill lies in articulating complex ideas with simple language, and that’s exactly what I aim to do here. Follow my journey through leadership, emerging technology, and entrepreneurship to share in the lessons I learn.

MISSION

Bringing value to the people, products, and services shaping the next phase of growth in tech.

Stories

ABOUT

Starting my career in the agency world, I specialized in organic search growth. Since then, the majority of my time has been spent in the software-as-a-service space, leading teams focused on product-led growth, performance marketing, and customer marketing. Right now, I’m the VP of Marketing at HubSpot, as well as one of the co-founders of Traffic Think Tank. When it comes to what I’m passionate about, emerging technologies, leadership, and the future of decentralized finance are right at the top of my list.

Contact

Timeline of Work

Leadership in the Agency World

I started my career in the services space, moving into leadership roles within large marketing and brand agencies in the UK. I primarily worked with B2B companies in the growing software as a service space. My area of expertise centered on customer acquisition.

Cofounder of Traffic Think Tank

Back in 2017, I launched a private marketing community along with two other cofounders. Within two years it was generating $1 million in annual revenue. The community continues to be a core focus of mine and has seen strong growth year over year, with a total of around 1,000 community members today.

VP, Marketing at HubSpot

Initially joining to build out the SEO team at HubSpot in 2015, I’ve been responsible for running our freemium acquisition team, global customer education, and community teams. I’m now in a leadership role as a VP overseeing a 70+ person group around the world. HubSpot’s meteoric rise from a $1bn to ~$40bn market cap has taken place in the background of my time here.

The Decrypting Crypto Podcast

The rise of blockchain, decentralized finance, and the wider push to web3 has been a big area of focus for me. I’ve been investing in, contributing to, and educating people within this emerging field for the past half-decade. The Decrypting Crypto podcast, along with my Decrypting DeFi course are two projects that I’ve created from this passion so far.

Angel Investing

Over the past decade, I’ve worked with, invested in, and become an advisor to a number of exciting companies that align with what I’m passionate about. I take on a very limited number of advisory roles and make between 3-5 early-stage angel investments each year.

Advisory

A decade of partnerships

Over the past decade, I’ve worked with, invested in, and become an advisor to a number of exciting companies that align with what I’m passionate about. I take on a very limited number of advisory roles and make several early-stage investments each year.

Speaking

insights

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I send 2-3 high-quality emails per month where I take complex topics and explain them in simple terms.