Hi, I'm
Matthew.

Based in London, I lead, advise, and grow high-performing marketing teams. My skill lies in articulating complex ideas with simple language, and that’s exactly what I aim to do here. Follow my journey through leadership, web3, and entrepreneurship to share in the lessons I learn.

MISSION

Bringing value to the people, products, and services shaping the next phase of growth in web3.

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Stories

Growing a $1mm+ ARR community business: The story of Traffic Think Tank

ABOUT

Starting my career in the agency world, I specialized in organic search growth. Since then, I spent the best part of a decade in the software-as-a-service space as the VP of Marketing at HubSpot, leading teams focused on product-led growth, performance marketing, and customer marketing. Right now, I’m the Chief Marketing Officer at Decentral Games, a leading web3 company that’s leading the way in metaverse gaming.

Outside of my role at Decentral Games, I’m one of the co-founders of Traffic Think Tank, one of the top private communities for marketers, globally. When it comes to what I’m passionate about, web3, leadership, and the future of decentralized finance are right at the top of my list.

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Timeline of Work

Leadership in the Agency World

I started my career in the services space, moving into leadership roles within large marketing and brand agencies in the UK. I primarily worked with B2B companies in the growing software as a service space. My area of expertise centered on customer acquisition.

Cofounder of Traffic Think Tank

Back in 2017, I launched a private marketing community along with two other cofounders. Within two years it was generating $1 million in annual revenue. The community continues to be a core focus of mine and has seen strong growth year over year, with a total of around 1,000 community members today.

VP, Marketing at HubSpot

Initially joining to build out the SEO team at HubSpot in 2015, I was responsible for running our freemium acquisition team, global customer education, and community teams. Over the 7 years of my tenure, I moved into a leadership role as a VP overseeing a ~80 person group around the world. HubSpot’s meteoric rise from a $1bn to ~$40bn market cap, and 600 to 6,000 employees, took place during my time at the company.

Decentral Games

I joined the Decentral Games team in 2022 as Chief Marketing Officer, responsible for onboarding the next wave of web3 users into our play and earn gaming ecosystem. I lead a core team of growth marketers, contribute to the overall strategic direction of the company, and work closely with DAO contributors to to grow the Decentral Games ecosystem.

Angel Investing

Over the past decade, I’ve worked with, invested in, and become an advisor to a number of exciting companies that align with what I’m passionate about. I take on a very limited number of advisory roles and make between 3-5 early-stage angel investments each year.