The vault
These are essays I published a decade or more ago. Much of what's in them is likely out of date, but I've kept them here as a record of what I was writing at the time.
2016
2015
2014
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Facebook Likes Don’t Matter Anymore
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Growing a Social Following from Nothing: My Social Media Strategy
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Exploiting Facebook Open Graph to Email Your Facebook Followers
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Everything That’s Terrible About My Content – A Case Study
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Targeting Facebook Ads at Website Visitors and Mailing Lists
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Link Building Methods That Work in 2014
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Hijacking Your Competitors’ Campaigns
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Scraping Online Communities for your Outreach Campaigns
